I have the great good fortune to live in a country where a barefoot lifestyle is not just tolerated but encouraged. South African children go to school, to the mall, to movies, to restaurants, to friends, to the doctor and in fact everywhere barefoot and no one bats an eyelid. If a shop in South Africa ever put up a "No Shoes, No Service" sign it would go out of business. South Africans simply would not put up with that kind of nonsense. I started this blog to promote a greater acceptance of the sensible and healthy practice of going about barefoot in those parts of the "developed" world where things have become more important than people and where people seem to have forgotten what is good for them.
There was a time when no self-respecting boardrider would have been seen dead wearing shoes on his board. That seems to be less common these days, but there are still some who do it the right way - including one celebrity barefooter - Matthew McConaughey (See if you can spot him below)